High-volume output and rapid iteration for paid media campaigns across Meta, LinkedIn, Reddit, YouTube, and Google in partnership with Team Win Studios.
💬
“I’d like to give you many flowers because your copy got really good, really fast. I appreciate the amount of work that went into making this campaign cook. They’re going to love it.”
Copy & Strategy Highlights
- Delivered thousands of ad headlines, captions, and CTAs for static, carousel, video, search, and display formats
- Wrote platform-specific messaging for diverse business cohorts: VSBs, SMBs, and mid-market audiences, including founders and C-Suite execs
- Developed prospecting and retargeting messaging anchored in RTBs and segmented by job role and theme
- Created modular copy for creative testing, flexible across platforms, formats, and funnel stages
- Crafted offer-driven promotional messaging for affiliate outreach, podcast talking points, and audio scripts
- Wrote campaign copy for Meet the Moment (MTM) initiatives, focused on workforce flexibility during economic uncertainty
- Developed promotional messaging for tariff-related campaigns, emphasizing budget control and featuring the Upwork Business Plus upgrade
Sponsored Editorial
Some work is under NDA, but here is one that is public, which I wrote for Harvard Business Review.
How Flexible Hiring Models Are Redefining Workforce Resilience - SPONSOR CONTENT FROM UPWORK
Sponsor content from Upwork.
Podcast & Audio Scripting
Crafted, listener-ready scripts and strategic guidance for podcast episodes, host reads, and paid audio placements.
Platform-Specific Assets
- Meta (Facebook & Instagram): Character-constrained headlines and captions with urgency-driven CTAs; carousel copy and short-form video ads focused on outcomes and emotional tone.
- LinkedIn: B2B content with job-role-specific targeting, emphasizing strategic outcomes and efficiency.
- Reddit: Conversational, feed-native ad copy using Reddit-style phrasing and logic-driven calls to action.
- Google Search & Display: SEO-driven ad sets with multiple headline variants optimized for hiring-related queries; display creative mapped to funnel stage and budget sensitivity.
- YouTube (OLV): Metadata optimization for short video spots (SEO titles, character descriptions, and CTAs).
0:00
/0:15
Creator Shorts & OLVs
Supported Upwork’s YouTube creator campaigns by writing metadata, descriptions, and CTAs for sponsored video ads.
Nadya Okamoto | @NadyaOkamotoOfficial
Andrew Rea | @babishculinaryuniverse
Jack Mancuso | @CHEFCUSO
Alexandra Lourdes | @alexandra_lourdes
Alex Mazhukhin | @MrBuildIt
Thanks for viewing my work. Browse other projects or view my recent posts.
Need a performance copywriter? Let’s talk.