Portfolio

👋 Hi, I’m Eddie Velosa, a versatile copywriter with a dynamic content marketing background and deep cross-functional expertise in digital media, editorial, and advertising. Here’s a look at some of my recent work.

📊 Performance Marketing

In partnership with Team Win Studios, I was the lead copywriter for Upwork’s paid media program across Meta, LinkedIn, Reddit, YouTube, and Google. I worked with CDs and designers to own the creative strategy and full-funnel ad copy across thousands of creative assets.

Upwork

Performance marketing sprints across paid channels. Copy, creative iteration, and rapid testing.

Velosa & Co.Eddie Velosa

Led cross-functional sprints with creative directors, designers, and strategists to produce high-impact ads for acquisition, retargeting, and evergreen growth.
Developed multi-platform ad concepts driving measurable lifts in CVR, CTR, and funnel efficiency.
Scripted and produced YouTube OLV campaigns for creator/influencer partnerships, optimizing for both social-native and SEO-driven placements.
Managed large-scale messaging frameworks and copy libraries supporting continuous testing, rapid iteration, and quarter-over-quarter performance gains.

🛍️ Content & Product Marketing

Full-funnel, omnichannel content strategies built to scale across GTM, organic, and paid channels—from DTC product launches to B2B campaigns and UGC-led crowdfunding.

Led content strategy for the NeMo team during the JUMP acquisition and NYC market expansion.
Produced product, editorial, and brand content that supported market entry and cross-channel rollout.
Collaborated with product and marketing teams to align messaging across major touchpoints.

Drove content strategy supporting merchants, developers, and partners during major product rollouts for the WooPayments go-to-market launch.
Produced long-form editorial, case studies, and help center content that strengthened ecosystem education and product adoption.
Shaped content frameworks used across acquisition, in-app, community, and native user channels.

Owned GTM content strategy and cross-channel execution for enterprise and SMB+ cohorts
Developed go-to-market messaging for feature releases, support resources, and product launches.
Partnered with product + engineering to shape narratives for adoption, activation, and retention.
Directed content programs for sales enablement, agency campaigns, and co-marketing partnerships

Owned content and lifecycle strategies for Pavlok’s line of wearables and collaborated with product, design, and growth teams to support six-figure MRR and multiple sales promos and product launches
Led content across email, SMS, landing pages, product PDPs, and blog; driving consistent funnel performance and customer engagement.
Wrote Indiegogo campaign copy and email flows contributing to $1M+ crowdfunding revenue.
Developed Amazon+ content driving $400k+ MRR and notable increases in CVR and AOV.
Produced onboarding UX copy, in-app microcopy, and push/SMS guidance, improving activation and habit-tracking completion rates.

📌 Brand Marketing & Custom Publishing

Managed and produced a wide range of branded content features for top-tier advertisers at the Los Angeles Times.

🚙 Automotive

💍 Luxury Retail

🌍 Travel & Entertainment

🎓 Education

💼 Business

🩺 Healthcare

📰 Editorial & Public Relations

Developed press materials supporting editorial initiatives, executive leadership, corporate events, and media relations.

😂

Ctrl + Alt + Delight
We interrupt this portfolio for a few laughs with a little bit of musing and personality.

Welcome to the Most Unhinged Corporate Mixer Imaginable

If brands were actual people, this party would be a total disaster.

Velosa & Co.Eddie Velosa

🎗️ Cause Marketing

I believe advocacy is an obligation, not a side project. So when I’m not chasing commas for a paycheck, I work to help amplify awareness and support causes close to my heart through Communitees™ and Stimmates®.