Led content and lifecycle marketing for Pavlok, a DTC brand focused on behavior change through its line of aversion therapy wearables. Supported six-figure MRR growth through high-converting email and SMS, plus full-funnel content strategy across the website and blog.

Website Redesign Leadership

Collaborated cross-functionally to lead content strategy and copy direction for Pavlok’s website and blog redesign. Helped reframe the homepage, product pages, improve UX, and unify messaging from top to bottom.

Six-Figure MRR Growth via Lifecycle Campaigns

Drove major revenue milestones through product launches, promotions, and seasonal campaigns using Klaviyo and Attentive. Managed end-to-end lifecycle strategies for retargeting and purchase flows.

Indiegogo Launches ($1M+ Raised)

Wrote the landing page copy and email sequences for Pavlok’s most successful crowdfunding campaigns that secured seven-figure funding.

PAVLOK SMART RING: Coach for Better Sleep & Habits
Track sleep & activities ✧ Blood oxygen - HR monitor - Pedometer ✧ Smart AI coach ✧ No subscription | Check out ‘PAVLOK SMART RING: Coach for Better Sleep & Habits’ on Indiegogo.
Indiegogo
SHOCK CLOCK MAX: Alarm clock that SHOCKS you awake
Our new sleep-tracking device that wakes you up with an electric zap! Get up on time, every time! | Check out ‘SHOCK CLOCK MAX: Alarm clock that SHOCKS you awake’ on Indiegogo.
Indiegogo

Amazon Product Positioning & Optimization

Supported Pavlok’s Amazon growth by writing optimized product descriptions, storefront landing copy, and A+ content aligned with Amazon’s SEO and UX best practices. Focused on clear positioning, benefits-led messaging, and conversion-ready language tailored to the platform.

Pavlok
Explore Pavlok’s range of groundbreaking devices, including Shock Clock 3, Shock Clock 2, Shock Clock, and Pavlok 3, designed to transform your habits and elevate your lifestyle. <br>From waking up refreshed to breaking bad habits, experience the power of Pavlok’s innovative technology for positive change.<br>Take control of your habits and unlock your full potential with Pavlok’s cutting-edge devices.<br>
Amazon.com

Blog Management

Sole contributor and editor for the Pavlok blog. Developed habit-focused, SEO-optimized content to support retention, educate customers, and expand the brand’s organic reach.

Home ⚡️ Pavlok Blog
Unlock your true potential with inspiration from the Pavlok blog. Get tips and life hacks on habit transformation, self-improvement, and personal growth.
Pavlok Blog ⚡️ Change your habits. Change your life.Pavlok

Use Case Landing Pages

Wrote targeted use cases (and used AI to create others) that translated Pavloks's UVPs and core features into relatable habit-change benefits for select cohorts.

Lucid dreaming
Lucid dreaming
Pavlok Store
Students
Students
Pavlok Store
Wake Up on Time w/ Pavlok
Wake Up on Time w/ Pavlok
Pavlok Store
Working Out
Working Out
Pavlok Store
Negative thoughts
Negative thoughts
Pavlok Store
Quit Nail Biting
Quit Nail Biting
Pavlok Store
Medical-professionals
Medical-professionals
Pavlok Store
Don’t be late for work
Don’t be late for work
Pavlok Store
Pavlok | Stop (doom)scrolling
You and your phone don’t have to be in a suicide pact! Break the cycle of doom with Pavlok’s help - set limits, block apps, or deliver a zap when you open unwanted sites. Touch grass and remind yourself of what’s really important!
Pavlok Store
Stop procrastinating
Stop procrastinating
Pavlok Store
Courtney’s Lander
Courtney’s Lander
Pavlok Store

Other Things I’ve Done:

  • App UX Microcopy: Wrote in-app microcopy for onboarding, habit tracking, and feature flows.
  • Video & Influencer Scriptwriting: Scripted short-form video ads and influencer-style UGC.
  • Messaging Stewardship: Helped define and maintain Pavlok’s distinct brand voice across every touchpoint.

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